Staging for Success

In today’s fluid economy, selling your home can be quite a task. With too few buyers and prices plummeting, it is hard to have sky-high needs and without justification for them. Two of the most important things buyers have in mind when they are looking for a home is price and condition.

That’s where home staging comes in. I recently staged a home for Linda Barchard of Coldwell Banker’s in Sarasota. I devised a plan for this home.

Before

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Although the clients collection of art and antiques can be amazing, potential buyers couldn’t see pass all of the “stuff”. Home staging is really beyond decorating and cleaning. It’s about the perfect art of creating illusions to make your home look brighter, bigger, cleaner, warmer, more loved, and best of all, worth every penny of its price.

I devised a plan for this home and got right to work on it. My Fox Tampa Bay followed me along for the journey. Staging is what you do after you have cleaned, painted and made those minor repairs; it is all dressing your home up and showing its potential to all walks of life.

Here are a few tips I came up with to help you on your home staging journey…

1. Depersonalize…

– Buyers truly can’t see past your personal touches! Remove personal photos, paperwork, mementos and other décor items that only “speak” to you and your personal memories.

2. Learn to Edit, Edit, Edit…

– Take away all of the “extras” that can make a room feel small and less functional than it could. Edit by removing all extraneous furniture, plants, pillows and collections.

3. Update…

Inexpensive decorating changes can eliminate colors and accessories that date your home. Eliminate the artificial flowers, pots and other accessories on the top of kitchen cabinets and niches. Those decorations not only date the home, but can be a distraction for buyers.

4. Paint It…

Re-paint any room that is bold saturated colors to of a more neutral color palette. Most buyers want to feel like they can picture their belongings and family in the home.

5. Balance Everything Out…

– At the same time you want to edit, update and depersonalize, avoid doing away with so many furniture pieces that the room looks empty. Although you are eliminating clutter, it doesn’t mean you’re eliminating all your accessories. Add in fresh flowers, a bowl of fresh fruit, candles and place settings to make your home feel cheerful and inviting.

6. Check Out Your Competition…

– Have your realtor look at the homes potential buyers are going to put your home against. It is important to see what you are up against to determine the condition your home is in and then the price it is worth.

How much does all of this cost?

– Well, it all depends on the size of your home, the number of updates and repairs that need to be made and the number of spaces that need a fresh coat of paint. It can vary between $500 to $800 or up depending on your home’s needs.

Potential buyers can now look at this home with new lenses and see the possibilities…

After

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Are you having difficulty selling your home? Have you staged your home for new buyers? What successful experiences have you had in staging your home? Do tell…

 

Photos courtesy of Jason Champion Design, Video from My Fox Tampa Bay.

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